This brief was to present a brand for a food delivery company specialising in meat. The name had already been chosen, and it was our job to come up with a simple logo that conveyed a quality food service.
We coined the ‘Roasts done Right’ to aid SEO for the eventual website and also to give a snapshot of the company that the name otherwise wouldn’t.
The client had a good idea for colour scheme already, a burgundy that would reflect the nature of meat (both the client and we agreed that we wanted to keep imagery of meat away from the logo so as not to put off potential changes in direction for the company in the future) without actually showing anything meat related.
This project is still ongoing, but we rather liked the simplicity of the design coupled with the strong colour scheme that we had to share it with you all as soon as possible.
