Yes…today we have decided that Room 101 needs a new member. That new member is the word ‘Chill-ax’. This is by far the most offensive use of the English language, and clearly needs locking up and should never see the light of day again.
Worse, is it’s use in an advert currently on TV to advertise some form of gossip magazine, and worse still, is the fact that it is used in a jingle. The agency responsible for this advert should probably also be placed in Room 101, but it is possible that the client deliberately asked for it. We may amend our terms and conditions that this word may never be used in any piece of work that we produce. Money IS money, but pride is perhaps more important.
In more exciting news, today a radio station in America is using our A-Team remix trailer as their video of the day! Total result! Link to come later when they have woken up on that side of the Atlantic.
UPDATE: It’s up!! See the link here: